Why is video marketing so popular?
85% of businesses use video as a marketing tool, and 92% of marketers who use video say it’s an important part of their marketing strategy. Why all the hype? Here are a few key reasons. 1. Video delivers a high ROI A healthy ROI is a goal of any marketing campaign, and video delivers.
Is video content marketing right for your business?
According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think.
What are the benefits of using a product video for business?
Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it. Video can also lead directly to sales.
What percentage of businesses use video for digital marketing?
Recently, more and more marketers have started to use videos in their digital marketing campaigns. In 2017, only 63% of businesses were using a video for marketing. That number went up to 81% in 2018 and now has reached 87% at the beginning of 2019.
How much of the internet will be video by 2021?
82% of all consumer internet traffic will be from video by 2021. A brand is 53 times more likely to show up first on Google if you have a video embedded on your website, according to Moovly. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine ranking. But, 75% of people will never scroll past the first page on a Google search.
How many times do people check their phones?
A study recently released by Deloitte shows that Americans are commonly checking their smartphones about 8 billion times per day. Also, more than 75% of worldwide video viewing is mobile, according to JWPlayer. That means it’s required you to reach that giant mobile audience so that the video is the way to go.
What is emotional branding?
According to Entrepreneur magazine, branding is the marketing practice of creating a name, symbol or design that identifies a product from other products.” Then, Emotional branding is creating an emotional connection to one company that separates it from the rest by creating brand loyalty over time.
Why is video important in advertising?
Because video uses both visual and aural stimuli, it dominates static advertisements in capturing audience attention. By catching your viewer’s eye, video can raise awareness and possible ROI.
How does video marketing help?
Videos can help marketers attract more traffic, increase the average time spent by users, increase user engagement, make their websites rank higher on Google, and most importantly, boost conversion rates. In short, video marketing helps marketers in gaining positive results from their marketing campaigns.
Why is video marketing important?
Making Visitors Stay Longer Is the Reason Why Video Marketing Is Important. Not only does it attract more visitors, but videos also make those visitors stay longer on your website . As a result of this, the average time spent by users on your site will increase, while the bounce rate will decrease.
How many businesses use video marketing?
Recently, more and more marketers have started to use videos in their digital marketing campaigns. In 2017, only 63% of businesses were using a video for marketing. That number went up to 81% in 2018 and now has reached 87% at the beginning of 2019. In this article, we’ll do a deeper analysis of why video marketing is important to include in your …
What is engaging video?
Engaging video is the kind of content that touches the audience’s emotions and sparks reactions, making them more likely to like, comment, and most importantly share the videos with their friends.
Why are videos important in marketing?
In any case, videos can be helpful to increase customer lifetime value and optimize your marketing campaigns. The studies show that video marketing is the future of digital marketing. By 2022, it’s predicted that 82% of all internet traffic will be online videos? a staggering 15 times higher than in 2017.
How does video help SEO?
Video boosts SEO. Every marketer wants content to surface to the top on search engine result pages (SERPs) for maximum visibility. Video is an excellent way to improve your ranking odds and earn click-throughs. There are a few specific ways video can boost your SEO efforts.
What are the different types of videos?
There are a variety of types of videos to choose from: explainer videos, product videos, demos, testimonials, live streams, user-generated content ( UGC), and more. The right format for your video depends on a few key factors:
Why is video important?
Video has proven to be one of the most engaging content formats . We skim or multitask when engaging with written content and podcasts, but are more focused when viewing video content. And people are willing to spend more time watching a video than in previous years, with completion rates for short marketing videos just below 90%. This data signals that marketers who use video are more likely to convey their message to audiences.
What is an explainer video?
The creation process depends on the type of video you’re making. For example; an explainer video may be a short whiteboard animation, while a product video may warrant multiple sections with mixed media.
Why is video important in marketing?
A healthy ROI is a goal of any marketing campaign, and video delivers. In fact, 88% of video marketers agree that video gives them a positive ROI. Video reduces cost per lead by 19%, and promoted tweets with videos reduce cost-per-engagement by more than half for businesses.
What is a storyboard script?
Storyboards and scripts keep teams on the same page. They’re a roadmap for executing the set vision for the video and minimizing the risk of costly reshoots.
How many hours of video do people watch a week?
People watch around 16 hours of online video every week, up 52% in the last two years. And they can’t get enough of it: 86% want more videos from companies. YouTube is seeing high growth, with the number of channels reaching 1+ million subscribers increasing by more than 65% year over year.
What is video marketing?
While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their …
How much of the internet traffic is video?
Nearly 50% of all video is watched on a mobile device. By 2019, internet video traffic will account for 80% of all consumer Internet traffic. Videos up to 2 minutes long get the most engagement.
Who designed the Impact infographic?
This data-packed infographic by yours truly (and designed by IMPACT designer, Joe Rinaldi) shares useful insights and statistics on video and user behavior surrounding it.
Why do people watch explainer videos?
98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.
Why are promotional videos important?
Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
How to optimize YouTube videos for SEO?
Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.
Why do we need videos on our website?
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website.
What social media channels have video content?
Social media channels also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.
Why is video preference important?
Video preference is one of the most important driving forces of using video in your content marketing. Video marketing can capture a wide target audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client.
What is the foundation of content marketing?
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions: