who is the target market for gatorade

who is the target market for gatorade插图

Athletic males

What is the marketing strategy of Gatorade?

Segmentation, targeting, positioning in the Marketing strategy of Gatorade –. Positioning helps in understanding where the brand stands in the mind of the consumer. Gatorade has 46 % market share worldwide in the sports drink market and Gatorade made it possible due to its value-based positioning strategies.

What is the market share of Gatorade in the world?

Gatorade has 46 % market share worldwide in the sports drink market and Gatorade made it possible due to its value-based positioning strategies. Marketing mix – Here is the Marketing mix of Gatorade.

What is the parent company of Gatorade?

Gatorade has the strong infrastructure and distribution of its parent company PepsiCo 3. The brand has a wide range of products like energy drinks, protein bars and other sports nutrition foods 4. Gatorade is available in more than 80 countries including USA, UK, Australia, Canada and others

What is the target market of Gatorade?

The target market profile groups that Gatorade focuses on are athletes and teenagers. Gatorade is designed for athletes because it replenishes the body with electrolytes and carbohydrates before, during and after an intense workout. Gatorade’s new G series includes three phases: Prime, Reform and Recover.

What is the second phase of the workout?

The second phase, Reform, is designed to rehydrate, refuel and replenish lost electrolytes and carbohydrates during a game or workout. The final phase, Recover, provides the body with protein to help rebuild muscles and prepare for the next day’s workout.

What are the phases of Gatorade?

Gatorade’s new G series includes three phases: Prime, Reform and Recover. The first phase, Prime, is fuel for everyday athletes. It is designed to be taken before an intense workout or game. It provides carbohydrates, performance fuel and energy. The second phase, Reform, is designed to rehydrate, refuel and replenish lost electrolytes …

What is the G Series Pro?

Gatorade also has an adult series called G Series Pro, which focuses more on personal trainers, marathon runners and elite athletes. This series is sold at specialty sports stores. Gatorade is the must-have drink for most athletes. It is the official sports drink of the National Basketball Association and Major League Baseball.

Who is Gatorade’s target audience?

Although Gatorade’s main target is athletes , the company is doing more to promote the drink to teenagers who have perceived the drink as something that only their parents would drink. Gatorade’s G series was designed specifically with teenagers in mind.

Why does Gatorade use demographic segmentation?

Gatorade uses psychographic and demographic segmentation in order to serve the changing needs of the consumers in a better way. Targeting strategy is used by the companies to understand that whether to have the same product for all consumers or different products for different customer segments.

What is the distribution strategy of Gatorade?

Distribution strategy in the Marketing strategy of Gatorade –. Different distribution models are used by Gatorade depending on market and customer profile. Gatorade is being sold through supermarkets, retail stores, Kirana /grocery shops/ e-commerce websites or third party wholesalers of the product.

Why is gatorade differentiated?

Gatorade uses differentiated targeting strategy so as to understand the customer groups and their taste & preferences. Positioning helps in understanding where the brand stands in the mind of the consumer. Gatorade has 46 % market share worldwide in the sports drink market and Gatorade made it possible due to its value-based positioning strategies.

What is Gatorade research and development?

Gatorade research & development team continuously work to understand the nutritional needs of the athletes and come with such products which will help them in improving their performances.

What age group is Gatorade?

Customers of Gatorade are the sportspersons/ athletes in the age group of 20-40 years who wants energy drinks during their play or workout in the day to day life.

When was gatorade invented?

Originally it was developed in 1960 by researchers to help Gators football, Florida to prevent from dehydration when they play in the heat.

Is Gatorade a BCG?

The product offerings of Gatorade are Stars in the BCG matrix in the developed nations while in the developing nations it is still struggling and therefore it is a question mark in the developing nation.

What are the weaknesses of Gatorade?

Here are the weaknesses in the Gatorade SWOT Analysis: 1.Low advertising and visibility. 2.People unaware about product benefits. 3.High price. 4.Many varieties tend to confuse the customers. Gatorade Opportunities. Following are the Opportunities in Gatorade SWOT Analysis: 1.Leverage successful brand Pepsi.

What is a SWOT analysis?

SWOT Analysis is a proven management framework which enables a brand like Gatorade to benchmark its business & performance as compared to the competitors and industry. Gatorade is one of the leading brands in the food & beverages sector.

What is a Gatorade SWOT analysis?

SWOT analysis of Gatorade analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gatorade SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

What does intense competition mean?

1. Intense competition in this segment means limited market share and high brand switching

Which company makes Gatorade?

2. Gatorade has the strong infrastructure and distribution of its parent company PepsiCo

Does Gatorade sponsor sports teams?

7. Gatorade has invested in sponsoring several sports teams and events globally to increase its reach and visibility

Can health conscious people protest energy drinks?

2. Health conscious people and organizations can often protest against energy drinks, which can impact its brand image

What About The Professional Athlete?

Gatorade spends nearly $20 million per year to be the only beverage that isn’t water consumed by NBA athletes.

How much of the sports drink industry does Gatorade own?

Gatorade continues to own more than a 70% category share of the sports drink industry. Volume has increased steadily since 1999, with nearly 1 billion gallons of Gatorade consumed annually.

How much sugar is in a gatorade?

A single 12 ounce serving of Gatorade’s Thirst Quencher contains 21 grams of sugar. The bottle contains 32 ounces, so drinking the whole bottle means consuming 56 grams of sugar.

What age group is Gatorade?

Gatorade’s primary target demographic is athletic males in the 25-34 age category. Since 2010, Gatorade has been looking to expand its audience. It may be considered a sports drink, but what do we actually define as a sport? The goal for Gatorade is to continue delivering growth in the 4-6% range.

How many people visit Brandon’s blog?

Although millions of people visit Brandon’s blog each month, his path to success was not easy. Go here to read his incredible story, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors." If you want to send Brandon a quick message, then visit his contact page here.

When was Gatorade created?

Created in 1965 at the University of Florida College of Medicine, Gatorade has grown steadily over the decades and is now considered to be the fourth largest brand for PepsiCo. It was first tested that year during football practices and games and is now something that many athletes around the world consume.

Does gatorade help with thirst?

Although Gatorade has a high sugar content, it is also a tool that can help to relieve thirst in malnourished populations rather effectively. Free Gatorade is often given out to refugees.

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