who is pepsi’s target market

who is pepsi’s target market插图

18-35 year olds

Who is Pepsi-Cola’s target market?

Who Is Pepsi-Cola’s Target Market? Who Is Pepsi-Cola’s Target Market? According to MyersBizNet, Pepsi-Cola’s target market is young consumers, including those between 18 to 22 years of age. The assumption is that reaching new market segments is easier because young shoppers have not yet formed brand loyalty.

Who is the main competitor of Pepsi?

In the Cola market, the main competitor of Pepsi is Coca-Cola. Health awareness reforms, changing demand pattern, increasing labour cost, Socio- economic and cultural changes are some of the factors affecting the Non-alcoholic beverages market by and large.

What is Pepsi’s Target Market?

The brand focuses on similar demographics for its more diet-conscious Pepsi Max target market, who are interested in a tasty sugar-free cola option. Pepsi is sold in over 200 countries around the world, appealing to consumers in urban and rural settings. In 2022, the company withdrew from the Russian market in response to the invasion of Ukraine.

Who are the customers of Pepsi?

A customer of Pepsi is retail customers and the resellers. In the reseller segment grocery stores, wholesalers, distributors, convenience stores, Pops moms store, e-commerce e-tailers are the customers of the Pepsi.

Why is Pepsi a star in the BCG?

The offerings of PepsiCo under the Pepsi brand are Stars in the BCG matrix due to its popularity among the youth and the emotional connect with the masses in their special moments & celebrations.

How many countries does Pepsi operate in?

Operating in more than 200 countries PepsiCo, the parent company of Pepsi has been the leading company in the food & beverages industry having more than 100 years of experience in the market.

How does Pepsi distribute its products?

In many countries, its products are distributed through Direct-store-delivery network the one, who are independent bottlers & distributors, third-party distribution channel to wholesalers, retailers and pops & mom shops in every nook & corner of the country. E-commerce sites, supermarkets are also the distribution points of Pepsi.

What is a Pepsi customer?

A customer of Pepsi is retail customers and the resellers. In the reseller segment grocery stores, wholesalers, distributors, convenience stores, Pops & moms store, e-commerce e-tailers are the customers of the Pepsi. In Retail segment, customers from all age groups are the potential customers since it’s a mass market product.

What is the mass market product that uses undifferentiated targeting strategies in order to be competitive and increase its sales?

Pepsi is the mass market product which uses undifferentiated targeting strategies in order to be competitive and increase its sales.

What is the TOMA of Pepsi?

With high TOMA (top of mind awareness ) and high visibility in the shelf of the shops/ outlets/ retail chains, Pepsi is giving head-on competition to other beverage companies.

What are the factors that affect the non-alcoholic beverage market?

Health awareness reforms, changing demand pattern, increasing labour cost, Socio- economic and cultural changes are some of the factors affecting the Non-alcoholic beverages market by and large.

What is the difference between segmentation and positioning?

Segmentation involves dividing population into groups according to certain characteristics, where as targeting implies choosing specific groups identified as a result of segmentation to sell products. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment.

How many brands does Pepsi have?

It is important to specify that PepsiCo portfolio comprises 22 brands including Pepsi-Cola, Lay’s, Mountain Dew, Gatorade, Tropicana and others [2], and the Table 2 above specifies PepsiCo target customer segment in general by focusing on the common characteristics of positioning of brands within PepsiCo portfolio. There are some differences among brands within PepsiCo portfolio in terms of their nutritional value, pricing, packaging etc. and these differences impact the position of each individual brand.

What is PepsiCo Inc report?

PepsiCo Inc. Report constitutes a comprehensive analysis of marketing strategy and business strategy of PepsiCo. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on PepsiCo. Moreover, the report contains analysis of PepsiCo’s leadership and organizational structure and discusses the issues of corporate social responsibility.

Does PepsiCo have a multi segment?

PepsiCo uses multi-segment type of positioning and accordingly, it targets more than one customer segment at the same time with different products or service packages. For example, Pepsi-Cola is positioned as soft drink that tastes good and has a pleasantly refreshing impact.

Does Pepsi have sugar?

However, Pepsi-Cola contains a high amount of sugar and it is not positioned for customers that are concerned about health implications of consuming carbonated soft drinks. For this specific customer segment PepsiCo offers Diet Pepsi, which is positioned as a soft carbonated drink that contains less among of sugar compared to Pepsi-Cola …

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