What are the main issues and trends that affect marketing management?
The main issues and trends that affect marketing management are environmental problems, income gap, customer dissatisfaction, global competition, environmental deterioration, infrastructure neglect, economic stagnation, low labor skills and other issues.
What is issues management?
In sum, issues management is a complex discipline worthy of further scrutiny, keeping the following provisos in mind. A well-designed issues management process that has authentic management support can help move the organization closer to its goals, empowering managers to anticipate and respond to changes in its external environment.
Is issues management a critical organizational function?
Like so much of what compels the attention of public relations practitioners and scholars, issues management is easy to define, makes intuitive sense and is worthy of being labeled a critical organizational function.
What are the stages of issues management?
Explicitly research-based. Most definitions of issues management will specify steps and stages in the process, including (1) environmental scanning, (2) issue identification, (2) issue impact assessment and prioritization, (3) development of objective-driven strategy, (4) action and (5) evaluation.
How do issues progress?
In an alternative description of the development of issues, Vibbert (1987) argued that issues progress through four stages–definition, legitimization, polarization and identification. The media play active roles in the last two stages, polarizing two sides of the issue so that people feel forced to identify with one side or the other. When organizations delay public relations programs until the issue stage rather than beginning at the stakeholder or public stage, “they usually are forced to develop programs of crisis communication–especially when polarization occurs,” ( Grunig & Repper, 1992, p. 149 ). McCombs (1977) warned that when “an issue is highly salient and opinions are largely shaped, public relations may be limited to a defensive posture or a redundant ‘me-tooism’” (p. 90). Organizations have less ability to influence issues when they become the focus of mass media coverage, legislation and/or litigation ( Bridges & Nelson, 2000; Coates, Coates, Jaratt & Heinz, 1986; Heath, 1997; McCombs, 1977 ).
Why are activist groups important?
Activist groups rely on the attractiveness of their issues to garner and maintain members, and, as issues gain status, activist organizations gain attention, members and resources ( Hrebnar & Scott, 1982; Schlozman & Tierney, 1986 ). Activists today are “focusing more on winning issues and seeking solutions, rather than merely creating awareness of problems,” ( Regester & Larkin, 2005, p. 14 ). Activists are therefore more likely to pursue an issue that meets certain criteria including that the issue’s resolution will:
What is the role of issues management?
While organizations, stakeholders and other constituencies may be concerned about the same issue, their perspectives are rarely the same. The role of the issues management process is to divine and determine the existence and likely impacts of these contestable points of difference. See the Issue Management Council’s clarification for more information on the subject.
Why do organizations seek media attention?
Organizations, activists and other issue stakeholders may seek media attention to advance their goals, or the attention of the media may be an unwelcome, but unavoidable, side effect of the conflict. Either way, the higher the degree of obvious conflict in organization-activist relationships, the more likely that media attention and coverage will result ( L.A. Grunig, 1992; Heath, 1997; Olien et al., 1989 ). Increased media coverage is more likely to occur when the organization is failing to meet stakeholder expectations (negative expectational gaps). If the organization is meeting or exceeding stakeholder expectations–positive expectational gaps–pressure to change is unlikely to emerge from organizations or stakeholders ( Meznar, Johnson Jr., & Mizzi, 2006, p. 60 ).
What are the barriers to effective issues management?
Action Taking– According to issues manager practitioner-expert Tony Jacques, the greatest barriers to effective issues management are the lack of clear objectives, and unwillingness or inability to act ( Jacques, 2000 ). As Jacques points out, issues management is a process with achieved results.
What is environmental scanning?
In general terms, environmental scanning is the systematic, multi-method collection and review of potentially relevant data from industry, government and academic sources. Long laundry lists itemizing where to scan for early and emerging issues are provided in essential texts such as Robert Heath’s “Strategic Issues Management.” These lists change over time as information and communication technologies expand and improve.
How many steps are there in the issues management process?
While there are many models of the issues management, most contend that the process comprises between five and 10 steps that fall into three major categories: (1) issue identification and analysis, (2) strategic decision-making and action, and (3) evaluation. Practitioners and scholars alike have tended to focus most on the first two categories of steps (See Anticipatory Management Process ).
How to solve customer satisfaction?
A solution to customer satisfaction as an organizational issue could be to retrain employees on how to provide the best customer service and engage with consumers through surveys, social media and market studies.
Why is it important to identify and resolve organizational issues?
Identifying and resolving organizational issues is highly beneficial to both the organization and its employees. The quicker you can resolve organizational issues, the sooner you can create a healthier workspace and focus your energy and resources on other business matters.
How to solve organizational issues?
The first step to resolving organizational issues is to acknowledge that there is a problem and identify the source. It takes time to determine where issues are coming from and create the appropriate solutions …
What makes working difficult?
Stress inducers like unrealistic deadlines and poor leadership can make working challenging.
What are the causes of organizational problems?
The following are 7 organizational issues, along with potential causes and solutions: 1. Turnover. High turnover refers to an organizational issue where employees leave their companies frequently and at high volumes. To compensate, an organization has to regularly hire new people to fill those roles.
What is the definition of productivity?
Productivity. Productivity refers to the volume of work employees complete successfully and according to schedule. Having high productivity means a company is meeting their production quotas, business operations are on track and the business is fulfilling all orders on time.
What is role specification?
Role specification. Role specification means hiring the most qualified person for a job and assigning work to the most appropriate employee. A lack of quality role specification can disrupt workflows, reduce efficiency and decrease communication between team members. Role specification issues can occur because:
What is a middleman distributor?
Middleman/distributor (ex:amazon) Monopolistic competition is a market situation in which. similar but not identical products are available. Income taxes are reduced so that individuals will have more income to spend, which in turn will stimulate the economy is an example of. fiscal policy.
What is a nontariff barrier?
Any measure imposed by a government to favor domestic products over foreign products not involving taxes is a(n) Nontariff Barrier. Suppose Gillette is seeking a manufacturer in Bangladesh that will produce and market Gillette razors in that country. Gillette expects a royalty from its partner in Bangladesh.
What is the government spending billions of dollars a year to reduce various types of pollution?
By ensuring that products are safe and reliable, the Food and Drug Administration and the Consumer Product Safety Commission are taking part in a movement known as. Consumerism. Caveat emptor means.
What is the study of an individual’s economic choices?
Microeconomics is the study of. an individual’s economic choices. Monetary Policy is. The economic term used to describe the Federal Reserve’s actions to determine the size of the supply of money in the nation and the level of interest rates.
What is strategic alliance?
The newest forms of international business structure developed to create competitive advantage on a worldwide basis are called. Strategic Alliances. The New United Motor Manufacturing, Inc., formed by Toyota and General Motors to make cars, is an example of a(n) Strategic Alliance.
What is a T/F?
T/F: An international bank that makes short-term loans to countries experiencing balance of payment deficits is called a multilateral development bank. False. The U.S. government imposes a tax on imported automobiles from Japan, Korea, Germany, and other foreign nations to increase government funds.
What is a CPI recession?
Monopolies. A recession is defined as. two consecutive three-month periods of decline in a country’s gross domestic product. The consumer price index (CPI) is a monthly index that tracks the prices paid by consumers. During the —-, government became deeply involved in business for the first time. 1930s.
1. Absence of clear direction
Lack of direction is one of the most common organizational problems and it stems from two root causes:
2. Difficulty blending multiple personalities into a cohesive and unified team
This can be an enormous challenge, regardless of whether the team is part of the executive suite, a special project team in an R&D lab, or an operating team in a production facility. People’s personalities vary widely, and the diversity of backgrounds, opinions, views, and experiences can cause challenges for teams.
3. Failure to develop key competencies and behaviors
In our work with organizations, we commonly encounter a lot of hardworking people who have good intentions. However, despite their experience in the industry, their technical talent, and the subject-matter expertise that many leaders bring to the table, creating a high-performance organization is often still out of reach.
4. Poor communication and feedback
There seem to be two extremes in this area: Either people do everything in their power to avoid confronting others and holding them accountable or they relish any opportunity to chew people out, belittle them, and crush their spirits.
5. Lack of awareness
Building a solid organization takes hard work and a keen awareness of the culture and environment that exists in a business. Most executives are very busy people; a lot of things vie for their attention. Market conditions can change fast in a VUCA (velocity, uncertainty, complexity, and ambiguity) world and demand huge portions of a leader’s time.
What is issues management, exactly?
Like many communications principles, the idea of issues management is a simple one, but can become more complicated in practice. Simply speaking, issues management is the process of keeping your head up; of constantly and consistently monitoring topics that could affect your organization’s activities and reputation.
1. Identify topics that could affect your nonprofit
I have a feeling you’re already aware of some topics and events that would affect your organization.
2. Prioritize potential topics and issues
Once you’ve identified the topics you need to monitor, you’ll want to prioritize them to guide how much energy you put into monitoring each one. The more aspects of your organization an issue could affect and the more severely it could affect your organization’s activities, the higher up on the list it goes.
3. Monitor your prioritized topics
There are a few simple, no-cost ways to keep on top of possible issues.