edition

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What is our marketing plan?
Our plan has always been to deliver a clear and concise presentation of the basic princi- ples of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure in-dept

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What is framework for marketing management?
Framework for Marketing Management is a concise, streamlined version of Kotler and Keller鈥檚 fifteenth edition of Marketing Management, a comprehensive look at marketing strategy.
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