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Functions of Marketing Channels. Marketing channels initially aim at the availability of products or services to prospective customers. This channel is selected by the factors mentioned above. Intermediaries are the people or organisatio
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Cross-channel marketing is all aboutusing different marketing channels in tandem to achieve a common goal. Marketing channels are the different platforms through which you promote your product or service. Think SEO marketing, content mar
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What is a marketing channel?
A marketing channel is described as the set of people, organizations, and activities that work together to transfer goods (products and services) from the point of origin to the point of consumption.
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