Some examples of marketing strategies for contractors to consider include:optimizing your website for different marketing channelsstaying consistent in the marketing messages you give out so as not to annoy people but still draw attention to themproviding marketing messages to the right audience so they know how it relates to them directly without doing marketing that doesn’t align with the brand’s identity and marketing for contractors.
What is contractor marketing and how does it work?
To many businesses, contractor marketing is nothing more than touting your products and services to anyone who will listen. Some people call that megaphone marketing. Megaphone Marketing = talk about your company as loud as you can and hope that people hear you and rush to do business with you.
How to create a successful contractor marketing plan?
“It’s mandatory that we take the time to understand the machinery of our businesses if we are to modify that machinery to produce the results we desire.” This phase of the contractor marketing plan helps you establish the baseline from which you are operating. You need to understand your business intimately before developing your plan.
How to market your construction business better?
It’s a strategy that brings a predictable and steady stream of projects to you and your organization. To market your construction business better, it would definitely pay to invest some time to visit everyone in your S12C list at least once or twice a month. 12. Ask for Referrals
How to target contractors?
To make sure of this you first need to see where their attention is. Most contractors briefly check their phone on the job site occasionally, and they’re mostly on email or Facebook. Because of this, if you want to target contractors it makes sense to target them on Facebook and Email. See what has their attention and make a presence there.
What is a marketing channel?
It’s the offer and the way that you present that offer that works to actually generate leads. A marketing channel, such as Google or Facebook or YouTube, is merely a way to drive traffic to your offers, whether they be on your website or on specific landing pages. Choosing the right Keywords for your Marketing.
What is the biggest mistake in marketing today?
Contractor Marketing Tip of the Day – one of the biggest mistakes we see in marketing today is that businesses fail to put their customers at the heart of their marketing.
What is the contractor myth?
A common belief is that a person who has a particular skill can start a business based around that skill and be a successful entrepreneur. Gerber shows us that this sort of thinking is a myth.
What is the prescription for success?
The prescription for success, as is true in so many other areas of life, is to focus on what you’re good at and find people with complimentary skills to fill in the gaps.
Why do clients love working with us?
Our clients love to work with us because we help them work on their business and not only in their business.
How to make dramatic changes in your business?
If you want to make dramatic changes in your business, you’re going to have to invest time, energy, and money, and more likely a blend of all three. If you‘re smart and you have time, you can do this yourself. Most contractors I know are pretty darn smart, but they lack the time or interest to do it themselves.
Why is knowing your numbers important?
There’s power in numbers. Knowing our numbers helps us make smart decisions that can ultimately improve those numbers.
How to keep customer loyalty high?
Maintaining your customers’ expectations and engaging with them is a great way to keep customer loyalty high. This doesn’t just translate into long-term business relationships, either. Positive customer engagement promotes word-of-mouth marketing.
What is conversational marketing?
Conversational marketing allows customers to ask your business questions and schedule appointments via channels that they already use. This can include messaging or project management applications like Slack or Zoom.
Why is data important in marketing?
Data is important for any digital marketing strategy, but consumers are becoming increasingly concerned about their virtual privacy. Implement strong cybersecurity measures to make sure your customers’ information doesn’t end up in the wrong hands.
Do people respond positively to businesses that volunteer time or donate money to their local community?
Research shows that consumers respond positively to businesses that volunteer time or donate money to their local community. Think about any time or monetary donations as a way to do good and promote your business at the same time.
Do you remember a customer you had six years ago?
Remember that one customer you had six years ago? Yeah, they probably don’t remember you either. But if they were subscribed to your email list, they’ll be much more likely to remember your business and hire you again.
Is marketing difficult?
Marketing is difficult enough without adding hours of research to your schedule. That’s why we’re here to provide 20 proven ways to improve marketing for contractors and acquire more customers for your business:
Is it difficult for new contractors to gain a foothold in the industry?
This makes it difficult for new contractors to gain a foothold in the industry. It also makes it more difficult for existing contractors to maintain a steady share of the market.
How many hours do contractors work?
Most contractors work 60+ hours a week. They just don’t have the time to focus on marketing and branding.
What happens when someone opts in to a lead magnet?
When someone opts-in for your lead magnet, the next step is for them to get a strategic set of emails that all serve the purpose of furthering your relationship with the client so they can know, like, and trust you.
What is S12C in marketing?
A Select 12 Cluster (S12C) is a strategy where you create a list of your 12 dream clients and you focus most of your effort into developing relationships with them and working with them on projects.
Where do contractors check their phone?
To make sure of this you first need to see where their attention is. Most contractors briefly check their phone on the job site occasionally, and they’re mostly on email or Facebook. Because of this, if you want to target contractors it makes sense to target them on Facebook and Email.
What is local SEO?
Local SEO is what happens when you look up something location-specific on Google.
Why invest in web designers?
Don’t be afraid to invest in web designers to give you a great website so you can appear more legitimate and professional. A great website and some local SEO (see tip #13) can result in a lot of business.
How many people use Facebook?
According to the Pew Research Center, 69% of U.S. adults use Facebook, and many of those are contractors and homeowners who can potentially be people that give you work, so it only makes sense to attack your marketing on this platform.
