how to evaluate digital marketing strategy

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How do you evaluate a digital marketing campaign?

Criteria to evaluate a Digital Marketing campaign 1 Step #1: Evaluate your digital marketing goals. The first step in any good digital marketing strategy evaluation is a thorough examination and identification of specific goals. 2 Step #2: Identify Customer Base and profiles. … 3 Step #3: Digital Presence and Analysis. …

What is a digital marketing strategy?

A digital marketing strategy is an overall plan that drives your business towards achieving specific digital goals through the use of various channels that include: All these channels should have their own separate (but coordinated) campaigns for the purpose of achieving specific, measurable goals.

How do you evaluate the effectiveness of marketing strategies?

How to Evaluate Marketing Strategies. Check for Changes in Sales. Because the end goal of most marketing efforts is to raise sales and profits, use the numbers to measure how your … Use a Questionnaire. Monitor Your Progress. Compare Your Strategy to Competitors. Evaluate the Return on Investment. …

What makes a good digital marketing plan?

In addition, it’s important to remember that any good digital marketing plan is founded on a series of well-constructed customer profiles that outline the specific types of people you’d like to reach through your campaigns.

What are digital marketing goals?

Digital marketing goals include items such as: 1 The number of social shares your blog posts receive 2 The size of your fan base on social networking websites 3 Mentions of your brand name on social media sites 4 The number of positive reviews left about your company on sites like Google Reviews and Yelp 5 Inbound website visitors from social networks 6 Total number of conversions resulting from social traffic

What is the last thing you want to evaluate when it comes to assessing your digital marketing performance?

The last thing you’ll want to evaluate when it comes to assessing your digital marketing performance is your overall ROI. Now, calculating your exact returns can be difficult, but you’ll ultimately find that the data you’re able to produce are well worth your efforts.

What does it mean when your digital marketing message is in line with your customer’s expectations?

If your digital marketing message is in line with your customer’s expectations, you’ll see high levels of engagement with your branded materials, as well as a high number of social shares as people pass your content on to others. If you aren’t yet seeing these results, this could indicate a mismatch between your company’s messaging and your customers’ interests.

What is the first step in digital marketing?

The first step in any good digital marketing strategy evaluation is a thorough examination of the specific goals you’ve set for yourself in the past. (Obviously, if you haven’t yet created any goals, this is the first issue you’ll want to tackle!)

What is a YEC?

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Who is Sujan Patel?

Sujan Patel is the founder and CEO of Single Grain, one of the top Digital Marketing agencies in San Francisco, CA. With more than 10 years of Internet marketing experience, Sujan leads the digital marketing strategy for companies like Sales Force, Yahoo, Intuit and many other Fortune 500 caliber companies. The Young Entrepreneur Council (YEC) is …

Determine Specific Statistics to Track

The first thing you need to do is determine specific statistics to track, and in what time frame. These are the success factors that will show you whether or not you are headed in the right direction.

Assess for Redundancies and Points of Failure

This step involves sifting through your strategy to find weaknesses and threats. You can use the SWOT analysis which is old-school but has been proven to work effectively.

Determine If Conversions Happen Where and When Desired

With the right digital marketing strategy, you will have a competitive advantage in the market. All your marketing goals will be in one place and you will have conducted extensive market research.

Conclusion

A good marketing strategy will be a roadmap to help your business achieve its objectives. You can measure and analyze results according to the goals you set to see which direction you’re headed.

Step 1: Clarify your goals and your circumstances

Goals don’t mean much unless we routinely check our progress toward achieving them. In this first step, you should look at how far you’ve come, how much time you have left, and how close you are to completing what you set out to do. This information provides context for the rest of the steps outlined below.

Step 3: Tighten up your digital presence

No matter how great your content, if it doesn’t reach your target customer, it won’t do you any good. Do you know exactly where and how your target customers prefer to engage online?

Step 4: Refine your messaging

Now that you’ve spent some time evaluating your online platforms, the next step is to think about what’s at the heart of these tools: your messaging. This includes the tone, style, frequency, and interconnectivity of your content.

Step 5: Check your ROI – and make a plan

Finally, you’ll want to look at your metrics to evaluate your ROI.

Start your campaigns right

Here are initial steps that you can take to start measuring the success of your digital marketing campaign:

Website Key Performance Indicators (KPI) that You Should be Monitoring

Furthermore, check out some of the known website digital marketing KPIs that your competitors are also looking into:

Social Media KPIs To Evaluate

As to social media, here are common KPIs to evaluate digital marketing activities:

Map Out Your Digital Marketing Metrics Plan

Finally, there are overall metrics that you’ll need to monitor as well, including:

Never Start Without An Evaluation Plan

In conclusion, it will save you a great deal of stress down the road when you understand how to assess your digital marketing strategies’ success. Afterward, you can then correct or turn off activities that don’t give value and improve campaigns further to get your targets to hone in.

What is SERVAS methodology?

One very useful methodology that has been used successfully is called SERVAS, it was developed to benchmark digital analysis efforts. It is used to analyse current campaigns and “design stage” marketing efforts including: Websites; Online newsletters; Facebook welcome pages; Blog posts; YouTube videos; TV advertisements; and Digital Marketing campaigns. SERVAS reflects the ultimate goal of “serving the customers” through conversing, caring, supportive and sustainable actions. SERVAS is a tool that guides the development of Digital Marketing Campaign. Each marketer/businessperson applies six simple benchmarks to evaluate the potential effectiveness of its digital marketing efforts.

What are the six benchmarks for digital success?

The six benchmarks are: Sustainable goal; Engage; Relationship; Value; Action and Synergy.

Why is it important to take a little time to plan and analyse your next marketing campaign?

By taking a little time to plan and analyse your next marketing campaign before you spend any money, you will reap substantial benefits. It will enable you to increase the quality and effectiveness of your marketing campaign through better decision-making.

What are digital marketing goals?

Digital marketing goals include items such as: The number of social shares blog posts receive; The size of fan base on social networking websites; Mentions of brand name on social media sites; Number of positive reviews left on sites like Google Reviews and Yelp; In bound website visitors from social networks; Total number of conversions resulting from social traffic;

Why is it important to have a specific goal in marketing?

Every marketing strategy requires a specific goal to distinguish between success and failure. It’s also impossible to achieve a meaningful measure of return on investment (ROI), which relies on having a concrete expectation to match the actual returns to. Goals must be concrete.

What is a brand?

A brand is what other people say about you when you’re not in the room – Build Brands For Life! Each marketing campaign is unique, no matter the business. Digital marketing is especially uniquely different from traditional marketing and understanding the similarities and differences between digital and traditional campaigns is important …

What is the difference between a sustainable goal and a traditional goal?

The difference between a traditional corporate goal and a sustainable goal is that a traditional goal focuses on meeting business objectives (e.g., brand recognition, profits). A sustainable goal results in benefit for the community, as well as the business. Sustainable goal addresses these questions:

How can marketing be used to support your overall business objectives?

At regular intervals, conduct an evaluation of each goal. If you find that the progress toward one is slower than the others, your marketing strategies for that goal may be ineffective or need to be ramped up.

Why is evaluation important in marketing?

Evaluation is an important part of marketing: it helps your company eliminate ineffective strategies and develop an overall plan that helps build your business. By scheduling regular evaluations of your marketing plan, you can save wasted money by modifying or eliminating campaigns that are not reaching your target market or garnering …

Why is it important to evaluate marketing strategies?

Evaluation is an important part of marketing: it helps your company eliminate ineffective strategies and develop an overall plan that helps build your business. By scheduling regular evaluations of your marketing plan, you can save wasted money by modifying or eliminating campaigns that are not reaching your …

How to evaluate marketing strategy?

An easy and inexpensive way to evaluate the effectiveness of a marketing technique is to talk directly to consumers using a questionnaire. If you want to check on how well you are promoting new features or services to existing clients, talk to customers who have been with your company for some time. To gauge how a marketing campaign has impacted customer perception, send out surveys to a random sampling of your target audience to see how familiar they are with your company. Ask new customers where they heard about you to see which of your marketing strategies is the most persuasive.

Is marketing unsustainable?

Even if your marketing strategies are helping to achieve your company goals, they can be unsustainable if they cost more than they make. Calculate the cost of each campaign and the man-hours that go into each project, then measure that cost against the campaign’s profits to determine the return on investment.

Who is Elizabeth Smith?

Elizabeth Smith has been a scientific and engineering writer since 2004. Her work has appeared in numerous journals, newspapers and corporate publications. A frequent traveler, she also has penned articles as a travel writer. Smith has a Bachelor of Arts in communications and writing from Michigan State University.

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