how to do content marketing on a budget

how to do content marketing on a budget插图

How much should your business spend on content marketing?

For example, if your business’s annual revenue is $3 million, you would set aside $210,000-$240,000 for your marketing budget — or 7-8% of your yearly revenue. Your annual content marketing budget (if following the overall average of 25-30%) would range from $52,500-$63,000. BONUS READING: Content Marketing vs. Digital Marketing?

What should I consider when budgeting for marketing?

When budgeting for marketing, consider all costs associated with marketing your business, such as paid ads, hiring costs, marketing tools, website maintenance expenses, and more. Why do I need a marketing budget for my business? Wondering why you need a marketing budget for your business in 2021?

Is your content marketing budget tangle messing up your strategy?

The success of your strategy and range of your talent largely rests on your content marketing budget, and poor budgeting for content marketing can easily turn out poor designs and execution. It can quickly become a tangled mess with multiple types of content and multiple target audiences. That’s why this post shares:

How do you break down your marketing budget breakdown?

When you create your marketing budget breakdown, you want to establish your sales funnel. Your sales funnel is a critical component of your marketing budget because it determines where you’re going to spend your money. Your sales funnel is the process your audience goes through to become a paying customer.

How much should I budget for content marketing?

If you’re wondering how much to budget for content marketing, the average business invests 25-30% of its marketing budget into content marketing. For reference, companies with less than $5 million in revenue (and a profit margin of 10-12%) invest 7-8% of their revenue into marketing. For example, if your business’s annual revenue is $3 million, you would set aside $210,000-$240,000 for your marketing budget — or 7-8% of your yearly revenue. Your annual content marketing budget (if following the overall average of 25-30%) would range from $52,500-$63,000.

What is gated content?

Ebooks or tutorials, which are sometimes referred to as gated content, work in tandem with blogs. As visitors comb through your blog, they can be directed to download one of your free resources. In exchange, you might require an email sign-up, which will allow you to contact them via email in the future with updates about related content they may like to read.

When did infographics start?

The idea of an infographic has been around for centuries, dating back to 1626 (and probably earlier than that!). They’re basically a large image that creatively visualizes information, such as tips on how to remove pests from your garden or an exploration of how the Internet changes your brain.

The Tough News About the Cost of Content Marketing

Here’s an email that I received just last week. This business owner was asking me about the cost of good content:

The Good News About the Cost of Content Marketing

That’s tough news. But I’m convinced that content marketing doesn’t have to be as expensive and scary as these numbers make it sound.

What do I do? The Bare Minimum Essentials of Content Marketing

Content marketing does not have to be complicated. I created the Advanced Guide to Content Marketing, which explains in exact detail how to do content marketing.

How do I do it? Where do I get content without spending much?

Content can be expensive. Some copywriters command $25,000 for putting together just a few hundred words. Other professional blog writers charge $400-700 per post.

3. Hire a freelancer

How much does it cost? $10-75 per post. As with any cost-based decision, this principle is true: The more you pay, the better quality you’ll be able to get. Since this article is focused on low-budget content marketing, $10-75 is in the lower tier of content costs.

4. Use a content provider

How much does it cost? Starts at $3.90 per post. Textbroker’s rates start at 1.3 cents (USD) per word. At this rate, a short blog post of 300 words would cost just shy of four dollars. These articles are considered low quality, however, and are expected to have errors. Higher quality work costs substantially more.

Other Options

They usually lock you into a long-term contract. If you’re unsatisfied with their product, you’ve still contracted to pay a set amount for a specified duration.

What is content improvement dashboard?

This Content Improvement Dashboard gives you three key pieces of data that will help you improve the content on your site: your highest converting pages, your most-clicked keywords, and your CTRs by keyword.

What is re-posting a website?

“Re-posting (also known as syndication) of your content to websites, which allow you to define canonical URLs, ” says Peter Jay of Startup Name Check. “These sites publish your original content next to other content on their site. This way, internal links point to your article on their site. The canonical URL makes sure the original content source (on your blog/website) receives the SEO benefits.”

What is the best piece of advice I can give?

“The best piece of advice I can give is to utilize remarketing, ” says Darren Graham of 408 Media. “This targets your warmest audience. The most disheartening thing you can do is spend days or weeks creating a great piece of content only for no one to see it.

What is the 80/20 rule?

The 80/20 rule says that 80% of your results will come from 20% of your efforts. In this case, it means that 80% of the value of your content will come from 20% of the effort you put into creating it. The main takeaway from this principle is that each extra bit of effort has diminishing results.

What is topic cluster SEO?

“A topic cluster is a hierarchy of content that is focused on one general subject. It summarizes the subject while calling attention to various subtopics associated with the main idea.

How much of your revenue should be spent on marketing?

While there is no one-size-fits-approach, a good rule of thumb is to spend roughly 5-7% of your revenue on marketing if you are doing less than $5 million in annual revenue. If you plan to delegate out any of the content creation (i.e., writing, video production, etc.), you tend to get what you pay for.

What is repurposed content?

“Repurpose,” says Jacqueline Crane of Relic Agency. “Content doesn’t have to be written and used once; create content that can be broken down into various pieces, used in multiple other mediums, and reused in multiple ways to create numerous messages for your audience.”

Start Blogging

Creating a hub on your website to post content is one of the best ways to naturally improve your SEO ( without paying ). And starting your own blog costs next to nothing aside from adding to your root domain. In other words, your content marketing ROI has the potential to be huge.

Create a Posting Schedule

Creating a content posting schedule gives you an estimate of how much time you need to spend on producing content each day, week, or month. And depending on how much time and effort it takes for you to post a blog, video, or other content piece this can help you balance your budget.

Take Advantage of In-House Brainpower

Hiring a writer or using the services of an online freelance platform can lose value if the work is of poor quality or the writer has a poor understanding of your industry/product.

Check Out Your Competitors for Content Ideas

There are many free and paid versions of SEO software that gives you access to a bunch of fancy keyword tools. These are excellent resources for ID’ing good topics, but if you don’t have the money or skill level to use them, try checking out your competitors.

Work With a Marketing Agency

If you don’t have the in-house expertise, or simply lack the time to do your own content marketing, consider working with a digital marketing agency.

What is a Content Marketing Budget?

A content marketing budget is a written document outlining the amount of money your business is investing in the creation, publication, and distribution of content. These costs may include labor, equipment, design, vendors, and more.

Content Marketing Costs

Your content marketing investment will differ depending on your goals and the type of content you want to create. For example, writing blog posts costs less than video content marketing .

How to Make a Content Marketing Budget

Now that you know the expenses associated with content marketing, it’s time to create your own content marketing budget. As we said before, there are many factors to consider as you undertake this process. We recommend having your content marketing strategy in-hand, and following these steps:

Create a Content Marketing Budget Template

Now that you have all the information you need to create an informed content marketing budget, the last piece is pulling it all together into a document. That’s where we can help. We’ve created a content marketing budget template.

Knotch Can Help Get The Most Out of Your Content Marketing Budget

Creating content is an investment of both time and money—so you want to be sure that you’re maximizing value.

How much time do marketers spend on visual content?

Venngage’s visual content marketing study revealed that 28% of marketers spend less than two hours each week to produce visual content, proving that it’s not as taxing as it’s made out to be.

What is visual content?

Create visual content. It’s no secret that visual content is one of the most powerful ways to communicate. From capturing attention and communicating effectively to driving more engagement and shares — visual content offers a significant return on investment.

When did Into the Gloss start?

It started in 2010 as a beauty blog, Into the Gloss. In a span of seven years, it’s grown to become a $1 billion brandowing to a robust content strategy. So, it’s time to take content marketing seriously and leverage it to grow your brand by creating awareness, educating customers and building trust.

Why do I need a marketing budget for my business?

Wondering why you need a marketing budget for your business in 2021? Here are five of the top reasons.

How to create a marketing budget breakdown?

1. Establish your sales cycle. When you create your marketing budget breakdown, you want to establish your sales funnel. Your sales funnel is a critical component of your marketing budget because it determines where you’re going to spend your money.

What is a marketing budget?

A marketing budget documents how much your business plans to spend on marketing over a specific period, like a year, quarter, or month. When budgeting for marketing, consider all costs associated with marketing your business, such as paid ads, hiring costs, marketing tools, website maintenance expenses, and more.

What is the best way to prepare for marketing in 2021?

An essential component of preparing a 2021 marketing budget is choosing your strategies. You don’t need to be 100% sure about the strategies you want to use, but you should have an idea of which strategies seem to be the best fit for your business.

Why is it important to have a well-defined budget?

3. It helps you set benchmarks and goals. Having a well-defined budget helps you set realistic benchmarks and goals that move your business forward.

How to create a goals-driven marketing budget?

To create a goals-driven marketing budget, determine your target cost for acquiring a new customer and how many new customers you want to gain through your marketing.

How to prepare a marketing budget?

If you want to know how to prepare a marketing budget, start by establishing your external costs. You need to know how much everything costs your company, so you know how much you can allocate for marketing.

What percentage of B2B marketers use metrics?

Many of the top marketers tend to use this approach to continually refine their campaigns. In fact, the CMI and MarketingProfs found that 94% of the most successful B2B marketers surveyed use metrics to measure the performance of their content, while only 60% of the least successful B2B marketers surveyed do. If you’re not currently measuring your content’s performance, you may be missing out on crucial opportunities to evolve your strategy and test new ideas.

Why is it important to analyze how your content is converting?

Analyzing how your content is converting is another way to ensure that your budget allocations are as effective as they can be. This is a great way to increase your return on investment and develop content that directly impacts your bottom line.

How much should I spend on content marketing?

So if you currently have a marketing budget of $100,000, that translates to around $25,000 to $30,000. If you’re just starting out, I recommend aiming for the lower end of this range and increasing your spending as you continue testing and you determine what works best for your brand.

What is the 80/20 rule?

In previous years, the 80/20 rule was considered the gold standard, whereby you’d focus 80% of your budget on content promotion and only 20% on creation.

What is content marketing?

Content marketing is one of the most powerful tools you can employ for your business. Contributing to everything from brand awareness to customer acquisition, the right content can help you scale your company in significant ways. In fact, the Content Marketing Institute reports that "content marketing generates over three times as many leads as outbound marketing and costs 62% less."

How to determine what is most helpful for growing your client base and your revenue?

By outlining your goals and creating a testing plan, you can determine which strategies are most helpful for growing your client base and your revenue. Once you’ve established what’s best for your business, work on scaling it up and reducing spending on less effective channels to truly maximize the impact of your content marketing budget.

How much does a blog post cost?

I’ve found that blog posts are usually one of the least expensive options — they tend to range from $100 on the low end to $1,000 on the high end. Case studies, infographics and videos usually require more work to develop, and they generally cost upward of several thousand dollars.

Why should a business improve its marketing ROI?

Your business should always be looking to improve your marketing ROI to get a better bang for your buck. A key part of that is frequent measuring and tracking of campaign performance.

What are the different ways to spend money to grow your brand?

Between PPC ad campaigns, social media ads, paid sponsorships and promotions, traditional print ads and other strategies, there are a lot of different ways you can spend to grow your brand.

What are the phases of marketing maturity?

There are three phases of marketing maturity that your marketing team can use to figure out how to allocate marketing spend across various channels: Phase 1: You’re looking for your core channel, which requires investing a small amount of your budget in a wide variety of channels to see what works.

What is a marketing budget?

A marketing budget is the total money allocated to growth and promotion-related efforts over a defined period, such as one month, one quarter, or one year . These efforts can include the following: Print, TV, radio, direct mail and other traditional campaign channels.

Why is marketing important?

Marketing is essential to build brand awareness and increase company revenue. Without investing in marketing, you’re relying on grassroots word of mouth to grow your brand, which, while possible, can take a very long time. Plus, chances are your competitors are investing in their marketing efforts.

What is zero based budget?

Zero-based budgets are top-down budgets, meaning they work backwards from your business goal to determine how much you need to spend.

What is benchmark budget?

Benchmark budgets. Benchmark budgets are bottom-up budgets, meaning they assign spend based on a bottom-line number. Examples of benchmark budgets are the following: 12% of revenue. 12% of revenue after expenses (“Profit-First” budgeting) Fixed budget every month, quarter, etc.

How Do I Spend A $500 Marketing Budget?

Instead of using this amount to acquire more business, you should use it to get more money through a low-interest loan. However, according to an article by Entrepreneur, the average small business spends $400 per month on marketing. So, even though a $500 budget won’t take you into the lead right away, it will at least give you an edge over the average small business competition in the long run.

What is Joshua Lyons marketing?

Joshua Lyons Marketing, LLC was established in 2015. Since that time we have provided digital marketing services to business and professionals. We help our clients increase their online exposure as a means to increase sales and revenue. Our core services include search engine optimization (SEO), website development and content creation. We also provide other online marketing services, such as email marketing, marketing consultations and various types of advertising. Our team is based in the Milton, Pace and Pensacola, Florida area. However, we work with clients throughout the United States. Read More

How to do marketing with a budget?

But first, it’s worth pointing out that you could take a low-interest loan. No matter where you are in the business cycle, you can get a loan to address your marketing needs. The borrower should give a loan that fits your entire budget. It’s very helpful if you can start off with some capital. Also, the more exposure you get, and the sooner you get it, the better.

What is organic search engine optimization?

Organic search engine optimization enables a company to rank better on Google and other search engines. Be sure to follow industry best practices to move your company to the top of Google.

About the Author

You may also like these

[tp widget="default/tpw_default.php"]