how to create animated marketing video

how to create animated marketing video插图

How do you make an animated video Step by step?

We have put together a 6 step guide to help you jump over the hurdles and create animated videos like a pro! Step 1: Write a stellar video script. Step 2: Create a Storyboard for your animation video. Step 3: Choose your animation video style. Step 4: Animate your video. Step 5: Add a suitable background music.

What is animation in digital marketing?

Animation lends a playful, memorable touch to marketing videos, letting viewers know your business isn’t all business. In the past, creating custom animations was time-consuming and expensive, making it unrealistic for most in-house marketing teams to produce their own. Not anymore. Producing animated videos is much easier today.

Why should you use animated marketing videos for your business?

Another upside of animated videos is the chance to showcase your brand’s unique look and point of view —creating memorable videos that stay with your audience and solidify your brand’s persona. When it comes to animated marketing videos, the only limit is your imagination.

How do I create a marketing video?

Animaker is the easy marketing video maker that lets you pick from hundreds of templates to kickstart your video creation! If you want to get creative, then start with a blank canvas You can customize our templates as much as you like – simply add your own information, swap out every color, font, character, property, etc., and call it done!

How long is an animation for marketing?

Marketing animation is often associated with explainer videos – these are usually short (no more than 1.5-2 minute long) clips explaining something to the viewer, such as the service offered by your company, or how to use a new product. However, there is no need to limit yourself – animation has many other applications. For example, videos that entertain and amuse get shared by viewers, spreading the word of your brand and motivating other people to take a look at your company. Don’t put all your eggs in one basket. Create a range of videos for your various marketing goals.

Why are animated videos so popular?

Another advantage of animated videos is that they are relatively cheap to produce. Hiring a professional team to create an animated video is much more affordable than the production cost of a live-action video of the same length, and with the right tools, you can even create a decent looking animation yourself. This means you can produce them faster, and you can possibly also afford to churn out a series of videos united by a common theme. This is an opportunity to engage viewers longer than with standalone videos.

Who is Melissa Burns?

Melissa Burns is a marketing consultant, who occasionally also provides workshops for start-ups and small businesses. Melissa writes about digital marketing and business innovation with the single goal of sharing her 6 years’ experience with other marketers.

How to create a marketing video?

Animaker is the easy marketing video maker that lets you pick from hundreds of templates to kickstart your video creation! If you want to get creative, then start with a blank canvas

How many templates are there for marketing videos?

Choose from over 100+ ready-made, professionally designed video templates to create engaging animated marketing videos in a snap

Is Animaker royalty free?

Yes, the music tracks available in the Animaker library are royalty-free.

How many stock assets can you create marketing videos on?

With access to over 100M stock assets, you can create marketing videos on practically any topic that you could think of!

Can you resize a video on different social platforms?

Looking to share the video on different social platforms? Whether you want to embed the video on a landing page or post it on any social channel, our instant resize feature will allow you to resize the video to different dimensions with a click of a button

Can you customize a template?

You can customize our templates as much as you like – simply add your own information, swap out every color, font, character, property, etc., and call it done! You can also upload your own assets

Can you make a video with Animaker?

You can create anything from explainer video to promo videos, ads, product demos, and more with Animaker’s marketing video maker .

Why Are Animated Videos Beneficial for Marketing?

Animated videos can boost the effectiveness of your marketing efforts by conveying more information in a shorter amount of time.

Why are animated videos important?

Animated videos can be a boon to your marketing efforts when implemented properly . Making the video is only half the battle. Once you’ve got the video created, take the time to promote it properly and track everything.

Why do you need to reshoot an animated video?

When using animated video, you have more control over the cost and final product. Having to reshoot a video means paying actors for additional work, editors for more hours, and so on. With animation, you can use software to ensure you have the actors, tone, and final product to match your other marketing materials.

Why is animation important in video?

Animated video adds context and life to complex ideas. When you stick to words, illustrations, or graphics, you’re limited in scope. Animation allows you to better convey complex ideas. Animation gives you more options with tone. With animated video, you can strike precisely the tone you want.

How to make an animated video for marketing?

Animated videos for marketing are powerful but often misused. You can learn how to properly use them in your marketing by following these steps. Step 1: Have a plan. Step 2: Create a script and storyboard. Step 3: Make the animated video. Step 4: Promote your video. Step 5: Track everything.

What is the best way to market a product?

You need a blend of tactics and content types: blog posts, videos, emails, social media posts with animated GIFs. The list goes on and on.

How to determine what is effective with your audience?

There’s likely a significant overlap between your target audience and that of your competition. Look at what kind of videos or animations your competitors are making and how they appear to be performing. This can help you determine what may or may not be effective with your audience.

What is a storyboard in animation?

Here’s how you can create the perfect storyboard for your animation video: A storyboard is more like a comic strip of your animation video and the purpose of creating one helps organize your video scene by scene.

Why is a storyboard important?

A storyboard plays an essential role in any animation video creation process. It will give collaborators and decision-makers an idea of how your final video might look even before you start creating it. For beginners, creating a storyboard will help predict whether the concept of your video will work or not.

Why do teachers use whiteboards?

Whiteboard videos are also a perfect fit for the education industry, as teachers usually use a marker and a whiteboard to explain complex ideas to their students. Below is an example of a whiteboard video: If playback doesn’t begin shortly, try restarting your device.

How to make an animated video?

We have put together a 6 step guide to help you jump over the hurdles and create animated videos like a pro! Step 1: Write a stellar video script. Step 2: Create a Storyboard for your animation video. Step 3: Choose your animation video style. Step 4: Animate your video.

What is 2D animation?

2D animation is the most commonly used animation video style. It is created by sequencing consecutive images in a gradual progression of steps to simulate life-like motion similar to the traditional form of animation. This type of animation will suit both B2B & B2C audiences. As your audience grew up watching animated cartoons in their childhood, 2D animation videos instantly develops a strong emotional connection with them, thus increasing viewer engagement! Here is an example of a 2D animation video,

What is the CTA in a video?

The CTA: This is the final part of your video. If your hook and patty were good, many viewers will reach the CTA part. This is where you lead them to take some action.

What is the hook in a script?

The hook: This is the most important part of the script. It’ll be the first 8-10 seconds for a 1-minute video. It will decide whether your viewers will stay or bounce. You should give some compelling reason for them to get hooked.

1. Understand Your Target Audience Before You Start!

Before you even start creating an animated video, you need to understand the people it’s meant to appeal to. It sounds like a no-brainer, doesn’t it? But you’d be surprised by how many take it for granted, and then suffer for it!

3. The Importance of Quality in Video Production

What makes an explainer video great? Results, of course! But creating high-performing pieces of content – video or otherwise – calls for more than just quality of information. It takes quality of presentation.

5. Brand it, Brand it, Brand it!

All animated videos are part of bigger marketing strategies and need to be created using the same voice as the rest of the brand’s content. A brand’s voice is nothing more than the unique personality and emotion consistent throughout a brand’s communications.

6. Promotion and Distribution

Creating a branded video is important – some would say that it’s a must! But just having it there is of no use to anyone. To get the most out of your piece, you should also be thinking of distributing it the right way.

How To Make Animated Videos That Are Engaging For Your Audience

If you look at any good animated video, you will find a few common denominators that make it appealing. A great animated video is story-focused, crisp, and has actionable information viewers can benefit from. Here are a few points to remember while creating animated videos:

How To Make Animated Videos In 3 Simple Steps?

As a brand, while making an animated video for the first time, you might run into some roadblocks such as focusing too much on making a sale and not enough on the story, not scripting your videos properly, or simply not knowing what kind of animated video to make.

3 Examples Of Animated Videos (And What Makes Them So Great)

Now that we’ve understood what makes a good animated video and how to create them ourselves, let’s take a look at some of the greatest animated videos made by brands to understand what it is they did right and how we can learn from them.

Summing Up

Animated videos are known to attract attention because of their mass appeal and their ability to explain complex concepts with ease.

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