how to create a content marketing calendar

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How to create a Content Calendar that actually works?

How to Create a Social Media Content Calendar that Actually WorksPlan Your Social Media Content Strategy. The first step in any sort of content or marketing-related initiative is to plan things before executing them.Decide on a Posting Frequency for Each Platform. By this stage,you know what type of content you want to post and what you want to gain from it. …Select the Right Tools to Prepare Your Calendar. …More items…

How to create the perfect social media content calendar?

The 3-step social media content calendar processDetermine what you are using this checklist for. …Create a Social Media Content Calendar: A social media content calendar (or editorial calendar) is a tool that allows you to strategize all your upcoming social media content.Set up your content calendar. …More items…

How to develop a Content Calendar?

How to develop a content calendarAnalyze your existing content. Start with auditing your content. …Decide what types of content you’ll pursue. …Research keywords and brainstorm content. …Find the best platform for your calendar. …Determine what elements your calendar needs. …Start a library for your assets. …Create a workflow. …Create,publish and distribute content. …

How to create a social media content calendar?

Creating a social media content calendar in Google Sheets Step 1: Open a new Spreadsheet. Once you’re in, name your document and rename the Sheet at the bottom by right-clicking on the tab. What you’ll rename it to depends on the type of content calendar you’re creating. Here, I’ve chosen to go with one tab per month.

What exactly is a content marketing calendar?

A content marketing calendar is a tool to help you plan and execute your content marketing strategy in an efficient and timely manner.

How far in advance should you be planning your content?

In the world of content marketing, the longer you plan ahead the better. Generally speaking, of course.

What should your content marketing calendar look like?

Layout is important for the sake of organization. It’s best to use an Excel spreadsheet or Google Sheet to plan your content.

What is the best platform for content marketing?

If you have a large team working on content, a dynamic platform like Google Sheets will be the most beneficial for you. A content marketing calendar created on Google Sheets can easily be worked on, edited, and shared across a group of people.

What happens if you don’t plan ahead?

Likewise, if you don’t plan far enough ahead of time, you may be scrambling to create quality content in a timely fashion. No one needs that stress! Planning ahead also gives you more time to review content and proofread, proofread, proofread.

Why is consistent posting important?

Consistent posting allows you to track patterns more easily. For example, maybe content you post on Mondays gets more readership or social shares than the content you post other days of the week. Maybe you get less traction on weekends and should avoid posting content on weekends for future content calendars.

What is content calendar?

It is a calendar-based plan for your content that provides you a view of how your content will be laid out over a specified course of time. Think of it as a guide for what content you want to publish and in what order. Content, of course, includes anything from articles on your company website to social media posts.

Why is content calendar important?

Content calendars are not just useful for larger brands; they’re a valuable tool for any marketer using content to drive business growth. According to Curata research, 90 percent of marketers now use a content or editorial calendar. And they’re easier to set up and maintain than you think.

What is content planner?

A content planner or calendar defines your publishing schedule for weeks or months in advance, giving you a quick overview of your content schedule. Being a shareable resource, it also gives team members clarity about project details and deadlines.

What is content strategy guide?

To ensure the content marketing process runs smoothly, give each team member a content strategy guide, including: Your overall marketing goals. An editorial guide, including business tone of voice, suitable content formats, and preferred language. A brief guide on how to use the content calendar and best practices.

Why is it important to have an editorial calendar?

Ultimately, an editorial calendar will help you consistently deliver relevant content to the right channels, so that you meet more of your content marketing goals.

How to increase your credibility?

Your website. Create landing pages, videos, and gated content to increase your credibility. Frequently updating content on your own platform also maximizes your search engine rankings.

What is a flexible framework?

It’s a flexible framework that allows you to change your content output according to demand. It helps you plan a diverse range of content topics, such as news, opinion pieces, and in-depth content.

How to improve your team’s content?

The quantity of content will depend on the size of your team; if in doubt, focus on quality over quantity. Remember that you can also repurpose content and approach single topics from different angles.

What is a content marketing calendar?

A content marketing calendar is a calendar that helps you map out and execute your content marketing strategy, over a set period of time. Use it to build a schedule, plan all of your content in advance and ensure that your content is strategically published.

What is feedly and flipboard?

Feedly and Flipboard, for subscribing to different online publications and keeping track of all the latest news and other content in your industry

How to add content type to calendar?

To get started, simply copy and paste the content type you want from the bottom of the calendar and add it to the corresponding day .

Why do we need a content calendar?

Content marketing calendars have 2 main benefits: They help you get better results for your business, more leads and more conversions. They help you save (a lot!) of time. By planning your content ahead of time, you can focus on creating content that helps you achieve your goals faster.

How to keep up with the latest news?

Ideally, you should subscribe to multiple publications (blogs and news sources), as well as follow relevant thought leaders in your industry, so that you can always keep up to date with the latest news and developments, as well as to keep an eye on what content your competitors and other content creators in your niche are publishing.

What are bigger projects that require more work?

Bigger projects that require more work so they don’t happen as often, like webinars, online courses, and e-books, so you know ahead of time when you need to get started to finish them on time

Who is Lilach Bullock?

Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.

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