how is wheat advertised and marketed

how is wheat advertised and marketed插图

As a commodity
Wheat is generally marketedas a commodity,but a variety of value-added,niche markets exist. Organic food grains are increasingly important to some consumers. In addition,specialty wheat varieties (such as Khorasan) can be more palatable to those who have moderate allergies to wheat gluten.

What are the current market trends and forecast for wheat?

Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic. The global wheat market reached a consumption volume of around 734.7 million metric tons in 2020.

What is driving the global wheat market?

The global wheat market is being driven by the food industry, which is rapidly growing across all the regions with the increasing disposable income of the people, especially in the developing nations like India and China. With globalisation, the prevalence of processed food has seen a faster growth and, thus, is driving the demand for wheat.

Is there a market for premium classes of wheat?

Nevertheless, the export market is still an important segment of the overall market for premium classes of wheat. Wheat is generally marketed as a commodity, but a variety of value-added, niche markets exist. Organic food grains are increasingly important to some consumers.

What are the segments of wheat market?

The wheat market includes the production (volume), consumption (value and volume), trade in terms of import (value and volume) and export (value and volume), and price trend analyses of wheat across the globe. The market is segmented by geography into North America, Europe, Asia-Pacific, South America, and Africa.

Market Overview

The wheat consumption globally accounted for around 759.5 million metric ton in 2020, and it is anticipated to witness a CAGR of 4.1% during the forecast period, 2021-2026.

Scope of the Report

Wheat is widely cultivated for its seed and cereal grain, which is a staple food worldwide. The many species of wheat together make up the genus Triticum, out of which the most widely grown is common wheat (Triticum aestivum). The other major varieties are durum wheat (T. durum) and club wheat (T.compactum).

Key Market Trends

Wheat is one of the principal cereal grains produced and consumed globally. It covers a land area more than any other commercial crop and continues to be the most important grain food source for human consumption. This is likely due to the fact that wheat can be cultivated in many areas with heterogeneous types of weather, elevation, or soil.

What is Wheat Pasting?

Wheat pasting, also known as wild posting and fly posting, is when posters are affixed to outdoor boards with the goal of delivering a message to the public. Wild posting was one of the first forms of advertising and it continues to be influential today.

Wheat Pasting Advantages

A huge advantage of wheat pasting is that it is extremely customizable. You can select the campaign date, campaign length, location numbers, wild posting style, and wheat pasting size. With fly posting, you have a lot of creative freedom and you can execute a campaign that meets your dream.

Wheat Pasting Disadvantages

Since wheat paste posters are outside in public spaces, it is susceptible to being torn or graffitied by people. Fortunately, you can easily overcome this drawback by maintaining the wild postings. At Grassroots, our team constantly maintains our fly postings by monitoring and replacing the posters if needed.

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