how are eggs advertised and marketed

how are eggs advertised and marketed插图

What is the secret to marketing eggs?

The secret to marketing eggs (or anything else) is to turn them from an interchangeable commodity to something special. Like many people, I’m horrified by the way that the conventional egg industry treats chickens, so I go out of my way to try to buy “good eggs.”

Why advertise on gourmet eggs?

As part of your complete advertising strategy, Gourmet Ads can place your ads so that they reach out to customers who do the cooking and online grocery shopping in their homes. While eggs in general have been making significant strides in the hearts and refrigerators of consumers, there is a rapidly growing interest in organic and free-range eggs.

How do I start an egg business?

Creating a marketing plan for your egg business isn’t hard. Figure out who your customer is, find the best way to connect with them and always give them a way to reach out to you. Your egg business will be clucking along in no time. Best of all, it will give you a great excuse to get more chickens!

Should your egg business advertise in the Super Bowl?

The egg business is a local business, not something you need a Super Bowl ad for (even if your chickens would look great running next to giant Clydesdales). Which is good news for you. Superbowl ads aren’t cheap, and you would need to sell a whole lot of eggs to cover one thirty-second spot.

The Ad

Your ad answers all the basic questions your customers need to know: what, who, why, where, when, and how. In 100 words or less.

The Advertising

The egg business is a local business, not something you need a Super Bowl ad for (even if your chickens would look great running next to giant Clydesdales). Which is good news for you. Superbowl ads aren’t cheap, and you would need to sell a whole lot of eggs to cover one thirty-second spot. Instead, try some local options that are low or no cost.

The Follow Up

Following up is a two-way street. You want return customers and you want to be organized in advance. This type of interaction creates loyalty and gives you the absolute best type of advertising there is: word of mouth.

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